Pick a precise intersection of need and intent, like budget backpacking gear for petite travelers or lactose-free baking for busy parents. Validate by listing ten questions communities already ask. If you can answer better, faster, and more empathetically than search results, you are ready to build authority steadily.
Launch on WordPress.com, Substack, or a lightweight static host; add a free Cloudflare layer, SSL, and a clean theme. Enable Google Analytics 4 and Search Console on day one. Create a sitemap, about page, and contact form. Your only currency is trust, speed, and clarity.
Publish ten evergreen pillars answering high-intent searches end-to-end, each with a clear outcome, checklist, and internal links. Add a simple call to action and a resource box. Update monthly with field notes, errors, and wins so readers witness your improving craft in public.